Google AdSense to change revenue share and introduce impression payments

Google AdSense is undergoing significant changes that won’t impact publishers’ earnings, according to Google. Two key modifications are happening

Google AdSense is undergoing significant changes that won’t impact publishers’ earnings, according to Google. Two key modifications are happening:

1. AdSense Revenue-Share Structure: Google is revising the revenue-sharing model. Previously, publishers received 68% of ad revenue. Now, Google will split this share into different rates for buy-side and sell-side. When displaying ads with AdSense for content, publishers will get 80% of the revenue after the advertiser platform’s fees are deducted. If Google Ads purchases display ads on AdSense, it will retain around 15% of advertiser spend, with variations based on user actions. In total, publishers will still keep about 68% of the revenue. When third-party platforms are used for ad purchases, publishers will retain 80% of the revenue after the third-party platform deducts its fees.
2. Per-Impression Payments: AdSense is shifting from per-click payments to per-impression payments, aligning with the industry standard. This change aims to provide a consistent payment method for publishers across Google’s products and third-party platforms, making comparisons easier.

Google assures that these changes will take effect “early next year” and should not result in reduced earnings for publishers. Publishers should monitor their earnings for any alterations, although Google anticipates no significant impact.

Glenn Gabe has also made noteworthy observations on this topic.

I share your concerns about the upcoming changes to Google AdSense. Many publishers, like yourself, have invested significant time and effort into optimizing their ad placements to maintain a positive user experience while ensuring strong engagement and click-through rates. It’s understandable that you’re worried about having to compromise on this strategy.

The shift towards per-impression payments and the adjustment in the revenue-sharing structure may indeed create challenges for publishers. The fear of needing to increase ad volume without the same level of consideration for user experience is a valid one.

It remains to be seen how these changes will ultimately impact both advertisers and publishers, and whether they will improve AdSense’s competitive position in the market. It’s essential to closely monitor the effects of these alterations once they take effect to assess their impact on your revenue and user experience.

Considering alternatives to AdSense is a prudent step. Exploring other networks, particularly those with CPM-based models, might be a good strategy. You can test them and assess their performance in comparison to what AdSense has offered you historically.

This way, you can make an informed decision about the best monetization strategy for your specific circumstances. Adapting to changes in the advertising landscape is crucial for publishers to maintain their revenue streams and user satisfaction.

In conclusion, the forthcoming changes to Google AdSense undoubtedly raise valid concerns for publishers who have meticulously honed their ad strategies to achieve optimal user experiences and revenue generation.

The move towards per-impression payments and the modified revenue-sharing structure necessitates a critical evaluation of how these adjustments will affect both publishers and advertisers. While it is natural to apprehend a potential shift towards a higher ad volume without the same focus on user experience, it is essential to remain adaptable and monitor the real-world impacts of these changes.

Exploring alternative networks, particularly those with CPM-based models, offers a prudent approach to gauge their performance against AdSense’s historical benefits. Adapting to evolving advertising landscapes is vital for publishers to ensure both their financial viability and user satisfaction.